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This company asked us for a usability review. They already had a pretty clean site, so it only took us three hours to review it and send them a few dozen recommendations for changes – in particular, put a screenshot of their product high enough on the home page that a visitor could see the top of it, and be inspired to scroll down.

The site designer wrote this back to us: "Damn you are good. Some of what you said I already knew because I actually did the pages, but I am surprised someone picked up on all those things."

They made the changes, and sales rose.

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