Nicholas Carroll – Bio

Nicholas Carroll is an Internet analyst, software designer, and chief project manager for Hastings Research, Inc. Aside from analyzing patterns of Internet and website use, his work includes setting strategic goals for both .com and .org websites in the U.S. and Canada, including information architecture, traffic sourcing plans, UI, navigation, usability, web analytics, SEO, and site search. He currently works in developing next-generation information distribution systems. His background is in programming, project management, marketing, and media.

His most recent technical publication is "Search Engine Optimization and User Behavior", an article for the 3rd edition of the Encyclopedia of Library and Information Sciences.

He has lectured about ecommerce and search at UCLA and Stanford University, and is a Research Associate at the University of Hawaii Archimedes Project.