Nicholas Carroll – Bio

Nicholas Carroll is a web analyst, software designer, and project manager for Hastings Research, Inc. Aside from analyzing patterns of web use, his work includes setting strategic goals for both .com and .org websites in the U.S. and Canada, including information architecture, traffic sourcing plans, UI, navigation, usability, and site search. He currently works in developing next-generation information distribution systems. His background is in programming, project management, marketing, and media.

Carroll has had several business books published, as well as hundreds of articles on high technology and business, in newspapers ranging from the Chicago Tribune to the Toronto Globe and Mail as well as information science publications. His marketing papers Mousetraps on the Web were widely praised for the application of traditional direct marketing strategies to the new technologies of the internet. Books and publications include Dancing with Lawyers, Fighting Slander, and The Legal Guide to Doing Business Online.

He currently practices reputation management, promotion and repair at CarrollReputation.com.