Nicholas Carroll – Bio

Nicholas Carroll is an Internet analyst, software designer, and chief project manager for Hastings Research, Inc. Aside from analyzing patterns of Internet and website use, his work includes setting strategic goals for both .com and .org websites in the U.S. and Canada, including information architecture, traffic sourcing plans, UI, navigation, usability, and site search. He currently works in developing next-generation information distribution systems. His background is in programming, project management, marketing, and media.

Carroll has had several business books published, as well as hundreds of articles on high technology and business, in newspapers ranging from the Chicago Tribune to the Toronto Globe and Mail as well as information science publications. His 1997 marketing papers Mousetraps on the Web were widely praised for the application of traditional direct marketing strategies to the new technologies of the Internet. Books and publications include Dancing with Lawyers, Fighting Slander, and the just-published The Layoff Survival Plan, and the forthcoming Walk Away From Debt. His most recent technical publication is "Search Engine Optimization and User Behavior", an article for the 3rd edition of the Encyclopedia of Library and Information Sciences.

He has lectured about ecommerce and search at UCLA and Stanford University, and is a Research Associate at the University of Hawaii Archimedes Project.