The Penguin, the Press, and the Marketplace:
the viability of Linux as a mainstream operating system, examined from a media and marketing perspective. This paper also listed on LDP mirrors.

Taunting the Gods of Business:
observations on high-tech startups, and walking the tightrope that divides hype and reality. This is about the hype business models, the real business models, and those businesses that straddle the two worlds. It is about the freedom that hype gives you from the gods' rules, the rules that constrain real businesses, and the punishment that falls on those who misunderstand their position.

Selling Unix to Suits: talking the talk, so they take the walk
A brief talk that convinced some corporate types to decide on Linux servers instead of NT.

Long-Lost Secrets of Software Design for avoiding blown schedules, specs, and budgets. These secrets date from the stone age of software. They seem fresh, though, every time I see a completely blown project.